When we talk about an ageing population, it’s often framed as a challenge. But new research tells a very different story. Older Kiwis are not just part of the economy, they are becoming one of its most important drivers.
A recent report from the Office for Seniors shows that people aged 65 and over are contributing more than ever through work, spending, tax, and unpaid roles. As this group grows, so does its impact. In fact, the report shows that by 2074, the 65+ population is expected to more than double, reshaping the workforce, communities, and the wider economy.
One of the biggest shifts is happening in employment. More older New Zealanders are choosing to stay in work, whether for financial reasons, purpose, or simply enjoyment. Over time, the number of people aged 65+ in the workforce is projected to more than double. That means valuable experience, skills, and knowledge are staying in circulation for longer. However, paid work is only part of the picture. Older people make a huge contribution through unpaid work, things like caring for family, volunteering, and supporting their communities. This contribution is often overlooked, yet it is worth billions of dollars each year and plays a vital role in keeping communities connected and functioning.
Another area where the influence of older New Zealanders is growing fast is spending. From housing and food to travel and leisure, this group already accounts for a significant share of consumer spending. Over the coming decades, that spending is expected to increase dramatically, shaping the kinds of services, businesses, and experiences that succeed.
There is also a strong contribution through tax. As incomes and spending rise, so too does the amount seniors contribute back into the system. This challenges the outdated idea that ageing populations are purely a financial burden.
Of course, there are still challenges to navigate. As the population ages, our country will need to think carefully about housing, healthcare, transport, and how to support people to stay active and connected. But the overall message is clear: this is not just a demographic shift - it is an economic opportunity.
For individuals, this shift is also a reminder. Staying engaged, whether through work, volunteering, or social activities, is not only good for your wellbeing, it also plays a part in a much bigger picture.
If you’re looking for ways to stay active, connected, or involved in your community, there are plenty of opportunities available. From clubs and interest groups to volunteering roles, getting involved can make a real difference.
Explore local groups and opportunities here: https://www.seniors.org.nz