New report challenges myth about ageing

New report challenges myth about ageing

Last updated on: Jul 06, 2026

Ask someone to picture New Zealand's ageing population and they'll probably mention rising healthcare costs, Superannuation or pressure on aged care services.

But there's another side to the story that doesn't get nearly as much attention.

A new report from the Office for Seniors reveals that older New Zealanders are making an enormous contribution to our economy and communities - not just through spending and taxes, but through work, volunteering, caregiving and supporting their families.

In fact, the report suggests that ageing is not simply a challenge to be managed. It's also one of New Zealand's greatest opportunities.

Retirement is changing

The traditional image of retirement - finishing work at 65 and putting your feet up - is becoming less common.

Many older New Zealanders are choosing to stay in the workforce, whether that's through part-time work, consulting, running a business or pursuing a new career altogether. As people live longer and healthier lives, retirement is becoming more flexible and personalised.

The report predicts that the number of people aged 65 and over who are working will more than double over the next 50 years, making older workers an increasingly important part of New Zealand's workforce.

The contribution we don't always see

Not all contributions come with a payslip.

Every day, older New Zealanders care for grandchildren, support partners, volunteer in their communities, help neighbours and provide informal care for family members. These activities often go unnoticed in economic discussions, yet they save families, charities and community organisations countless hours and resources.

The report estimates the value of this unpaid work runs into tens of billions of dollars each year.

A growing economic force

Older New Zealanders are also becoming one of the country's most important consumer groups.

From travel and recreation to housing, transport and everyday living expenses, their spending power continues to grow. Businesses that understand the needs of older consumers are likely to play a significant role in the future economy.

With the number of people aged 65 and over expected to more than double by 2074, the influence of this generation will only increase.

Changing the conversation about ageing

Perhaps the report's most important message is that ageing should not be viewed solely through the lens of cost and dependency.

Many older New Zealanders are active, engaged and making valuable contributions every day. They are workers, volunteers, caregivers, mentors, consumers and community leaders.

As New Zealand continues to age, the challenge is not simply preparing for the future - it is recognising the enormous value that older people already bring to our society.

Far from being a burden, older New Zealanders are helping shape the country's future, and their contribution is only set to grow.